Do you feel like your communication goes in one ear and out the other learn how to make your communication more effective and memorable introducing the six traits . Amazoncom made to stick why some ideas survive and others die 9781400064281 chip heath dan heath books. Made to stick losbladig mark twain once observed a lie can get halfway around the world before the truth can even get its boots on his observation . Made to stick why some ideas survive and others die is a book by brothers chip and dan heath published by random house on january 2 2007 the book . Made to stick has 56530 ratings and 2197 reviews mohamed said
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